With over 30 years of horticulture experience, Joel Butler has spent the last 15 years developing the Cool Ring at his tree farm. Centrally located in Florida, Butler Tree Farm provided an ideal situation to test many variations of what is now the patented form of the Cool Ring (US PATENT NO. 5,937,577 | 6,637,155 B1).
With on going experimental plots at several tree farms, the Cool Ring continuously proves that it is a superior product in growing containerized material. It is proven increase in growth rate, beautifully manipulated root systems and low cost makes it an ideal growing container for all nurseries growing plant material in #7′s and higher.
Joel graduated from the University of Florida in 1972 with a Bachelor of Science degree in Horticulture. He is still an active alum member in the Agriculture fraternity Alpha Gamma Rho and the honorary Agriculture society of Alpha Zeta.
Joel is also a current member of the SNA and FNGA, the latter of which he served two years as president of his local chapter and presently sits on the board.
For many years he worked as an environmental engineer specializing in sawgrass mitigation. He is listed in the Who’s Who of the Environmental Register and has mitigation projects that have won many state and national awards.



